01What's already ready — open it and get to work
These aren't plans — they're assembled, enriched and scored datasets, each with an analysis report right beside it. Open them, check them, tell us what's useful.
| Dataset | Volume | What's inside |
|---|
| Full team archive | 60 people | current + departed, with tenures, roles and "where they are now" |
| P1 · crypto-card competitors | 929 in sample | employees of Crypto.com / Nexo / Bitstamp and others — a hot B2C audience |
| P2 · neobanks | 971 in sample | employees of Revolut / N26 / Monzo — early money-app adopters |
| P3 · crypto income in the EU | 1,052 in sample | employees of crypto/Web3 firms — the largest hot audience |
| P5 · diaspora · P6 · relocators | 600 + 934 | migration segments — the most nuanced, differentiating signal |
| Hiring: AML/MLRO · CISO · CFO · UX · CS | 822·216·170·302·587 | candidates for 5 hard-to-fill roles, two tiers, named and scored |
How to read this. Each dataset lives inside its own report — with the analysis, the method and a way to request it. Start with the
research home page: reports #1–6 + every ready dataset. If you need a segment in a different cut (your filters, your geo, different scoring), we can rebuild it quickly.
02Five directions we see next
Each is a hypothesis about value for Brighty. Next to each we honestly flag the readiness level: proven — the method is already demonstrated on your data; strong hypothesis — the logic is solid, volume to be confirmed on a trial sample. Tell us which ones resonate — that's where we'll start.
DIRECTION 1 · GROWTH OWNER
Head of Growth candidates — dataset ready
ready · assembled
109 senior growth leaders with contacts — a dataset for the biggest gap from the competitor research, already built
Hypothesis → assembledIn the competitor research we measured it: marketing/growth at Brighty is 1 role, even though acquiring customers is priority #1. The logical first step is to hire a growth owner. We didn't stop at the observation — we built the dataset: current senior growth leaders (Head of Growth / VP Growth / CMO / Head of Marketing) at nine relevant fintechs, in your hiring geo. After cleaning out false matches — 109 people with contacts, 74% with a work email. The ready file and analysis are in the Head of Growth dataset.
Why it's usefulSame logic as the MLRO/CISO/CFO datasets — just for the growth role. 38 of 109 are from Revolut, the largest block, on a warm path: Brighty's engineering core already came from Revolut, so shared background lowers the outreach barrier. 87 candidates at the "can lead growth right away" level. A full dataset with contacts, scoring and two tiers — just like the other ICPs.
What we need from youConfirm the role frame: pure performance/growth, brand marketing, or a mix; whether crypto-native experience is required; seniority (Head vs VP vs C-level). With that we'll narrow to the exact target and add targeted contact enrichment.
DIRECTION 2 · CUSTOMER ACQUISITION (B2B)
Which companies could become Brighty Business customers
measured
recently funded companies that would logically need a multi-currency account — a test of the product angle
Measured now250 EU companies that recently raised funding and could use Brighty Business · by stage (Seed 123, Series A 45…) · by country (UK 82, FR 32, DE 25…) · 44 crypto-native + 31 payments · median round $3.5M. An honest funnel: from the "fat" list of ~500 we removed giants refinancing debt (Capgemini/AXA/UBS) — leaving only those who actually need the product.
Why it's usefulA first pass toward sales: which companies fit, why they have a need, and how to reach them (a "congrats on the round" hook, the cross-border payroll pain). It can be refreshed to catch new rounds.
What we need from youMainly — is the B2B angle even interesting given your current focus (or is the priority retail customers?). If yes — narrow the frame (stage, countries, crypto) + add live monitoring of fresh rounds.
Open analysis →
DIRECTION 3 · EARLY MARKET SIGNAL
Regulatory-hiring radar
proven
whoever hires an MLRO / compliance lead is about to launch a regulated crypto product
HypothesisWhen a company hires an MLRO or a head of compliance, it's preparing to launch a regulated crypto product. That hire is an early signal you can read three ways: a competitor entering your market (a warning), a prospective customer building crypto who needs rails, or a possible partner creating licensed infrastructure.
Why it's usefulBrighty sees market moves first — before the public announcements. We've already applied the same role-based search method in the AML/MLRO candidate dataset, so the detection is proven; here we simply watch how it shifts over time.
Live reading nowWe counted competitors' compliance openings by half-year: Revolut — 871 in the last 6 months (out of 1,258 for the year — meaning hiring is accelerating: 69% of the annual volume fell in the most recent half). This reads as "Revolut is actively opening up its regulatory perimeter right now" — preparing for new licenses/markets. For comparison: Crypto.com 28, N26 29, Bitpanda 27 over the same 6 months — steadily low. When a spike like that comes from a different player, that's precisely the early signal that it's entering your market.
What we need from youTell us what matters most first — tracking competitors, finding B2B customers, or partners. That determines how to set the filters and whose spikes to watch.
DIRECTION 4 · COMPETITIVE INTELLIGENCE
Competitor war map — already done
proven · ready
size, hiring and churn across 8 competitors — where Brighty lags, where the market is looking, who to poach
Hypothesis → confirmedA competitor's hiring is its public roadmap. We assumed you can read market strategy from team composition and job-posting dynamics — and we checked: Revolut holds 2,396 open roles and is actively staffing compliance and marketing; Ramp lost ~half its headcount and isn't hiring. And at Brighty itself, marketing/growth is 1 role, even though customer acquisition is priority #1.
Why it's usefulThis is already a standalone competitor research — you can open and read it today. It surfaces the structural gap (no growth owner), warm hiring channels, and a poaching pool at weakened competitors.
What's nextFor your specific task the competitor set can be expanded, and the dynamics can be put on a regular refresh (see direction 5).
DIRECTION 5 · REGULAR REFRESH
A live signal feed instead of one-off files
strong hypothesis
not one list, but a stream of changes — new rounds, new competitor hires, market moves
HypothesisAny list goes stale within a couple of months — the value of data is in its freshness and in the delta. If directions 1–4 become a regular digest (monthly or weekly), Brighty gets a live picture instead of a snapshot: newly funded buyers, new regulatory hires at competitors, changes across teams.
Why it's usefulGTM and hiring run on fresh signals, not on an aging file. It turns a one-off study into a standing tool.
What we need from youUnderstand which signals are genuinely useful in the team's routine, and at what cadence — so the feed is about substance, not volume.