Pull P3: crypto-paid earners in the EU.
The third live pull against the persona from report №3 — and the largest hot audience (priority A+). Persona P3 — an employee at a crypto/Web3 company in the EU: they receive part of their compensation in tokens/stablecoins every month and hit Brighty's exact pain — turn crypto into spendable euros, get a real IBAN, pay by card, and park idle stablecoins at ~10% APY without hands-on DeFi. For most of them this isn't an abstract hypothesis but a recurring, real-world scenario (the exact payout form per person is inferred from the industry, not directly observed — see below). We found these people inside Brighty's operating zone, built a sample, enriched it via paid API, scored it, broke it into segments, and packaged it into a downloadable archive.
4,238
in the pool (9 EU crypto firms)
1,052
in the sample (enriched, scored)
49%
with email (518 people)
delivery-grade · prepared 2026-06-28 · MEASURED · Outricher data · persona P3 from report №3
01Who we looked for, and why
If someone is paid in crypto and lives in Europe, every month they face exactly the task Brighty solves.
PERSONA P3 · FAMILY II (CRYPTO INCOME) · PRIORITY A+
Crypto-paid earner in the EU
LARGEST AUDIENCE
current employee at a crypto/Web3 company, resident of Brighty's operating zone
Why they're a customerAnyone working at a crypto/Web3 company regularly receives compensation in tokens/stablecoins and hits Brighty's pain: convert to fiat, get an IBAN, spend by card, and park idle stablecoins for yield. Everyone here is crypto-native — so no job-title filter is needed.
Signal in the dataCurrent employee at a crypto/Web3 company, resident of the product's zone. The B2B subset (founders / C-level) is a separate upsell into Brighty Business (ready-made B2B pull).
Company set (sample)Bitpanda · Ledger · Paysera · Taurus · Blockpit · Safe · Bitstamp · Mercuryo · Bit2Me
Geo gateEU/EEA + Switzerland / Andorra / Montenegro
What's measured vs. what's an assumption. Measured (from career data): the person works right now at a crypto/Web3 company, in Brighty's geo. Assumption (strong industry signal): crypto-firm employees are far more likely to receive part of their income in tokens/stablecoins and are crypto-native — but we don't observe the exact payout form per person; we infer it from the industry. 31 people in the sample carry a direct text signal ("stablecoins / treasury / payroll") — for them the assumption is reinforced to observed.
02How many we found in total
The pool from a sample of 9 companies (matched by verified company ID, not by an ambiguous domain name). The full set of EU crypto firms is many times larger; the sample illustrates the method.
4,238
current employees at 9 EU crypto firms
9
anchor companies (EU crypto/Web3)
79%
of their headcount sits in the EU zone
| Crypto firm | Active in EU | In sample |
|---|
| Bitpanda | 1,445 | 221 |
| Ledger | 1,089 | 204 |
| Bitstamp | 537 | 164 |
| Bit2Me | 367 | 125 |
| Paysera | 286 | 99 |
| Mercuryo | 280 | 94 |
| Taurus | 115 | 66 |
| Safe · Blockpit | 51 · 70 | 40 · 39 |
| Total | 4,238 | 1,052 |
The sample is the floor, not the ceiling. 4,238 is the pool from just the 9 named companies. The ladder in practice: 9 firms = 4,238; 20 well-known EU crypto firms = 6,501 current employees in the EU (+53%); the full set (hundreds of firms) is many times larger. We show a verifiable slice tied to specific companies, not a theory.
03How we built the sample
1,052 people out of 4,238 — a balanced, deduplicated sample.
- A quota per firm, proportional to EU-team size; Bitpanda/Ledger capped for donor diversity.
- All current employees in Brighty's operating zone — no job-title filter (everyone is crypto-native).
- Deduplicated by profile: 1,215 rows → 1,052 unique people.
- The full canonical field set from the first query — compatible with enrichment and packaging.
04How we enriched it
A free layer from the database + a paid API top-up of the full career history. This crypto-native audience keeps contacts more public — so email coverage is high.
49%
passed free enrichment with email
427
topped up via paid API (full career)
78
fields on average per person (union 119)
Contacts. 49% have an email (518 of 1,052) — high: crypto-natives keep a public professional contact (open-source, web3 communities). Where an email exists, it's real and drawn from our sources; we do not fabricate contacts. Every profile is reachable (email / phone / direct link) and carries a full career picture.
05How we scored it
A p3_score (0–18) and an A+/A/B/C label. Base fit is high for everyone (all crypto-native) — scoring ranks by reachability and value.
| Signal | Points | Rationale |
|---|
| Role: leader / C-level | +4 | upsell into Brighty Business (B2B) |
| Role: product / growth · engineer / finance | +3 · +2 | picks the stack · crypto power-user / treasury pain |
| Has email · phone | +5 · +1 | reachable right now |
| Stablecoin / treasury / payroll signal in text | +2 | direct "idle stablecoin" pain |
| Active profile · career depth · seniority | +1 each | live contact + verifiable history |
34
A+ — contact immediately (≥12)
386
A — high priority (≥8)
64
founders / C-level — for Brighty Business
420 "hot" leads (A+/A) — with a contact, role weight, and/or a stablecoin signal. Outreach starts here. 64 founders / C-level are a separate B2B upsell.
06Segments
Ready-made slices — each a separate file in the archive.
| Segment | People | Why |
|---|
| hot-a-plus (A+/A) | 420 | ★ start here |
| b2b-decision-makers | 64 | founders / C-level → Brighty Business |
| leadership | 155 | Heads / VP / chiefs |
| engineering | 285 | crypto-native power-users |
| product-growth | 108 | pick the financial stack |
| finance-treasury | 31 | direct idle-stablecoin pain |
| with-email | 518 | reachable by email now |
| per firm | 9 files | Bitpanda 221 · Ledger 204 · Bitstamp 164 … |
Where they are
| Country | People | Reading |
|---|
| France | 209 | Ledger HQ |
| Spain · Austria | 169 · 165 | Bit2Me ES · Bitpanda HQ AT |
| Slovenia · Cyprus | 132 · 77 | Bitstamp SI · Mercuryo CY |
| Lithuania · Switzerland · Germany | 75 · 65 · 60 | Paysera LT · Taurus CH · distributed |
| other EU countries | ~100 | NL, PT, IE, IT… |
07Who's at the top (preview)
The top rows by score — hot A+ leads with a contact. The full list is in the archive.
| Role | Currently at | Geo | Score |
|---|
| Head of Legal — Products | Bitpanda | DE | 14 |
| Head of Finance Technology | Bitpanda | AT | 13 |
| Director of Data | Bitpanda | NL | 13 |
| Head of Recruitment & HR Innovation | Ledger | FR | 13 |
| Head of Program Management | Ledger | FR | 13 |
★ Showing 5 of 420 hot leads. The full list is in the archive (XLSX/CSV/JSONL).
★Get the dataset
All 1,052 people, in every format, with scoring and segments.
Request this dataset and we'll deliver
brighty-p3-crypto-earners (~12 MB) — inside:
•
leads.xlsx — Excel with every field across all 1,052 people
•
leads.csv / leads.jsonl / leads.json — the same data for CRM and programmatic use
•
segments/ — 16 ready-made slices (hot, b2b-decision-makers, by role, with-email, per firm)
•
README.md — field, scoring, and coverage documentation
Request this dataset ↗
- Every row is a person: name, role, crypto firm, location, career, skills, contact sources, a
p3_score, and a lead_label.
- The
b2b_decision_maker field flags Brighty Business candidates; role_family is for campaign filtering.
- Data is delivered as a secured archive via a link; this is the analytical report that accompanies it.
08What this pull proves
01
Persona → real pool — 4,238 people
All current employees at 9 crypto firms in Brighty's zone — the largest hot audience. 20 well-known EU firms yield 6,501 (+53%); the full graph is many times larger. MEASURED
02
Pool → enriched sample — 1,052 with 49% email
Balanced, enriched for free and via paid API, scored, and sliced into 16 segments (including the B2B upsell). ENRICHED
03
Sample → ready-to-use file — 420 hot + 64 founders / C-level
A downloadable archive with every format and slice. From "persona" to "outreach list". ACTIONABLE
Adjacent pull. Crypto founders for Brighty Business are already the dedicated B2B slice of 64 founders / C-level highlighted here, with a separate
B2B pull ready to go. Next up: migration personas P5/P6, niches P7/P8.