Pull P2: fintech early adopters.
The second live pull against the persona from report No. 3. The P2 persona — an EU neobank employee: someone who lives in IBANs, cards and instant transfers, and evaluates new money apps professionally. This is the textbook early adopter, and Revolut alumni are a warm channel (Brighty's CTO came from there). We found everyone who fits in Brighty's operating footprint, built a sample, enriched it via paid API, scored it, split it into segments, and packaged it into a downloadable archive.
21,405
total found in Brighty's footprint
971
in the sample (enriched, scored)
55%
with email (531 people)
delivery-grade · prepared 2026-06-28 · MEASURED · Outricher data · persona P2 from report No. 3
01Who we looked for and why
P2 doesn't need to be told what a neobank or a multi-currency account is — they build them. They need to be convinced to try a new product first.
PERSONA P2 · FAMILY I (COMPETITOR DISPLACEMENT)
Fintech early adopter
WARM CHANNEL
current EU neobank employee, resident within Brighty's operating footprint
Why a customerA neobank employee is the textbook early adopter of a new financial app: they already live in IBANs, cards and instant transfers, and they evaluate competitors professionally. Installing and testing a new money app is a reflex for them, not a barrier.
Warm channelBrighty's CTO came from Revolut. That makes Revolut alumni and current employees a network with shared context: the first touch comes "from one of their own", not cold.
Who's in the setRevolut · N26 · Monzo · Vivid
Geo gateEU/EEA + Switzerland/Andorra/Montenegro
02How many we found in total
The full pool that meets the P2 criteria — everyone we can see in the database.
21,405
active employees of 4 neobanks in the EU
4
anchor companies (EU neobanks)
627
of them Revolut — the warm channel
| Neobank | Active in EU | In sample | Channel |
|---|
| Revolut | 15,757 | 627 | warm (ex-Revolut CTO) |
| N26 | 5,021 | 218 | direct |
| Vivid | 548 | 52 | direct |
| Monzo | 79 | 74 | direct |
| Total | 21,405 | 971 | |
Why Revolut dominates. It's the largest EU neobank by headcount, and also the most valuable channel because of the CTO connection. So it's represented more heavily in the sample, but N26/Vivid/Monzo are drawn proportionally too (Monzo in full — it's small in the EU).
03How we built the sample
971 people out of 21,405 — a balanced, deduplicated sample.
- A quota per neobank proportional to EU team size; Monzo (small in the EU) taken in full.
- Active employees only, within Brighty's operating footprint.
- Deduplicated by profile: 1,024 rows → 971 unique people.
- The full canonical field set from the first query — compatible with enrichment and packaging.
04What we enriched with
A free layer from the database + a paid API top-up. This audience keeps contact details more public in the database — so email coverage is markedly higher than P1.
94%
passed free enrichment from the database
380
topped up via paid API (full career)
108
fields on average per person (max 141)
Contacts. 55% have an email (531 of 971) — substantially above P1 (36%): neobank employees more often keep a public professional contact. Phone numbers are rare (1%), but never fabricated. Every profile is reachable (email / phone / direct link) and carries a full career picture.
05How we scored
A p2_score (0–18) and an A+/A/B/C label. The formula accounts for what makes early adopters distinctive and for the warm Revolut channel.
| Signal | Points | Rationale |
|---|
| Has email · phone | +5 · +1 | reachable right now |
| C-level / Head · Lead / Senior | +4 · +2 | weight and influence over stack choice |
| Role: product / growth / crypto / treasury | +3 | evaluates and picks financial apps |
| Role: engineer / data | +2 | builds the rails themselves — fintech-literate |
| Revolut (warm channel) | +2 | shared context via Brighty's CTO |
| Profile active (≈12 mo) | +1 | a live contact |
77
A+ — contact immediately (≥12)
319
A — high priority (≥9)
282 · 293
B · C — nurture · watchlist
396 "hot" leads (A+/A) — more than P1: higher email coverage × the warm Revolut channel × fintech roles.
06Segments
Ready-made cuts — each a separate file in the archive.
| Segment | People | Why |
|---|
| revolut-warm-channel | 627 | ★ warm channel — start here |
| hot-leads (A+/A) | 396 | contact + weight + role |
| with-email | 531 | reachable by email now |
| product-growth-crypto | 133 | make the call on the app |
| leadership (C-level/Head) | 100 | leaders (B2B upsell) |
| per neobank | 4 files | Revolut 627 · N26 218 · Monzo 74 · Vivid 52 |
Where they are
| Country | People | Read |
|---|
| Spain | 244 | a major Revolut product/ops hub |
| Germany | 236 | N26 HQ + Revolut DE |
| Ireland · Portugal · Poland | 90·89·84 | neobank tech/ops hubs |
| France · Lithuania | 73·50 | distributed teams |
| other EU countries | ~100 | long tail — RO, NL, IT, AT, CH… |
07Who's at the top (preview)
The top rows by score — hot A+ leads with a contact. The full list is in the archive.
| Role | Currently at | Geo | Score | Email |
|---|
| Head of Product Localisation & Lite App | Revolut | DE | 15 | ✓ |
| Technical Product Owner | Revolut | LT | 15 | ✓ |
| Lead Product Owner / Head of Monitoring | Revolut | DE | 14 | ✓ |
| Strategy & Operations Lead, Global Business | Revolut | FR | 14 | ✓ |
| Head of Creative Studio (Global Brand) | Revolut | DE | 14 | ✓ |
| Product Owner | Revolut | ES | 14 | ✓ |
★ Showing 6 of 396 hot leads. The full list is in the archive (XLSX/CSV/JSONL).
★Get the dataset
All 971 people, in every format, with scoring and segments.
Request this dataset: Request this dataset ↗ — inside:
•
leads.xlsx — Excel with every field for all 971 people
•
leads.csv / leads.jsonl / leads.json — the same data for CRM and programmatic use
•
segments/ — 9 ready-made cuts (revolut-warm-channel, hot-leads, with-email, product-growth-crypto, leadership, per company)
•
README.md — a description of fields, scoring and coverage
- Each row is a person: name, role, neobank, location, career, education, skills, contact sources, a
p2_score and a p2_label.
- The
p2_segments field lists the cuts — filter for your campaign.
- The data is delivered as a secured archive via link; this is the analytical report that accompanies it.
08What this pull proves
01
Persona → a real pool — 21,405 people
Every active EU neobank employee within Brighty's footprint, including 627 from the warm Revolut channel. MEASURED
02
Pool → an enriched sample — 971 at 108-field depth and 55% email
Balanced, enriched for free and via paid API, scored, and sliced into 9 segments. ENRICHED
03
Sample → a ready-to-use file — 396 hot leads + warm channel
A downloadable archive with every format and cut. From "persona" to "outreach list". ACTIONABLE
Next persona. Coming up — P3 (crypto salary earner in the EU),
P4 (B2B founder) — a ready B2B pull, migration personas P5/P6, niche personas P7/P8. We run them in order.