US home services — 1,583 owners you can call today.
Independent US home-services businesses — HVAC installers, plumbers, electricians, roofers, landscapers, cleaners — 1-10 employees or owner-operated, no franchises, no chains. Each lead is the owner, their company, its measured web presence, and verified contacts, stitched into one record. Built to sell them one concrete service: a website, built or rebuilt. The need is visible in the data — a large share have no site at all.
prepared 2026-07-08 · demo report v2 2026-09-01 · MEASURED · Outricher data · every number traces to a reproducible pipeline run
70,471
US companies in the anchor segment
11,494
trade-classified independents
8,736
scored owner leads in the pool
1,583
enriched & delivered · 85% email
Page 2 · the data object
What one lead looks like — field by field
179 fields across the pool, avg 134 per row: identity, career, company, measured website tier, explainable score, verified contacts. With a real masked example.
Open the object page →
Free download · no signup
Demo sample — 1,000 most complete leads
CSV + lossless JSONL. Every row with a verified email, 52% with a direct phone. Segmented by trade, website tier, state and strategy batch.
Jump to the download ↓
Your audience next
Order the full dataset — free
The full 1,583-lead delivery is free on request. Or book a 20-minute call and we cut a fresh audience for your offer.
Get in touch ↓
01Why this audience — and why it is a template
This research is a working demonstration of the Outricher pipeline: define an audience precisely, score it against a concrete offer, ship verified contacts.
The commercial case here
Small US businesses that visibly need a website
These companies win work locally, yet many have no website, a social page instead of a site, or a free website-builder page. That is not a guess — it is a measured tier on every record. The pitch writes itself: build it, or rebuild the one that is losing them jobs. Agencies, web studios and freelancers can work this list as-is.
The same engine, any offer
We can cut a target audience for anything you sell
Swap the trade taxonomy and the scoring axes, and the same pipeline finds your buyers: one industry, one state or metro, a specific company size, a specific signal ("no CRM", "recently funded", "hiring for X"). Audience definition → observable signals → scored, verified contacts. Tell us the offer — we design the slice.
Who is behind this
Outricher — B2B data & enrichment
A 1.19B-profile professional-data graph with company records, web-presence signals and contact enrichment. More about the product, the data and pricing:
outricher.com/intro · write to
hi@outricher.com.
02Audience definition — who qualifies
Four hard gates, in order. Everything that fails a gate is counted and reported — the funnel is fully observable.
Hard gates
- Geography: United States — verified at the person level, not just company registration.
- Size: 1-10 employees, or a solo owner-operator.
- Independence: no franchise brands, no chains, no " #214" unit naming — registry + pattern guard.
- Reachability floor: a public professional profile for the decision maker is mandatory.
Trade taxonomy — 12 categories
- HVAC / air conditioning · plumbing · electrical
- Roofing & exterior · landscaping / lawn / tree · cleaning
- Pest control · remodeling / handyman / small GC
- Garage doors / fencing / paving · appliance repair · pool service · other field services
Granular trades are classified from company names and descriptions — generic industry labels alone miss most of this market.
Decision makers
- Primary: Owner, Co-Owner, Founder, President, Proprietor, Principal, Owner-Operator.
- Secondary: General Manager, Office Manager, Operations Manager.
- Max 2 contacts per company; primary owners ranked first.
03Scoring — three axes, every point explainable
Each lead carries its score and the named reasons behind it (e.g. web_no_site_hot +20) — see the object page for a real scored row.
Fit company ↔ offer
Sweet-spot size (2-10), trade named right in the company name, residential focus, local presence, established business, high-density metro bonus (TX · FL · CA · AZ · GA · NC).
Website opportunity the sales signal
Inverted vs the usual logic: no website scores highest (build offer), then social-page-as-site, then free-builder pages (upgrade offer), then own domain (redesign pitch). Measured from the company record — zero-cost, verifiable.
Reachability can we start the conversation
Decision-maker identified, email and phone coverage from enrichment, social presence, active company page.
A+ ≥75A ≥60B ≥45C ≥30 Combined score maps to tiers; batches ship top-down.
04The funnel — measured, not modeled
US companies, 7 anchor segmentsindex-anchored pull
70,471
Sized 1-10 employeessize gate; 8,833 unknown-size held as reserve
29,518
Independentfranchise registry + unit-number patterns
29,245
Trade-classified12-category taxonomy on name + description
11,494
Owners resolved & scoreddecision maker found, deduped, contact-augmented
8,736
Enriched & delivered6 strategy batches, unique leads, all gates green
1,583
Enriched pool coverage: 85% verified email · 33% direct phone · 100% outreach-ready (email, phone or profile URL) · 90-152 fields per row, avg 134.
05Batch series — six ways to slice "who needs a website most"
Six strategy slices over the validated pool. Each answers the same question a different way. Every batch ships as a dataset — score-ranked, per-company cap 2, franchise guard re-verified.
B2
No website at all — build from scratch
Companies whose only web presence is nothing, a social page, or a free-builder page. The hottest possible audience for "we will build your site" — the need is visible in the data, not assumed.
435 leadsscore 48-105 · avg 76email 70% · phone 23%all 12 trades
B3
Own domain, dormant presence — the redesign batch
A domain exists, but the digital presence is thin: under 25 followers, micro business. The pitch flips to "your site is losing you jobs" — and this segment has the best contacts in the whole pool.
500 leads (of 2,419)score 70-89 · avg 75email 100% · phone 50%
B4
HVAC / air-conditioning installers
The highest-ticket trade in the set; seasonal demand spikes reward a booking-ready site.
300 leads (of 950)score 40-100 · avg 66email 82% · phone 26%
B5
Plumbers & electricians
Emergency-call trades — the customer picks whoever looks credible in a five-minute search, which makes the website THE storefront.
300 leads (of 1,018)score 46-102 · avg 67email 85% · phone 29%
B6
Roofing & exterior contractors
Big-ticket, photo-driven trade — before/after galleries convert, and most existing sites cannot show them.
300 leads (of 1,003)score 42-89 · avg 66email 80% · phone 27%
B7
Landscaping & cleaning services
Recurring-revenue trades — a site with a quote form turns one-off jobs into subscriptions. Strongest contact coverage among the trade batches.
300 leads (of 1,617)score 48-105 · avg 74email 87% · phone 44%
What the reserve sweep taught us (measured). The 8,833 unknown-size companies looked like a promising no-website hunting ground — 1,290 have no site at all. But they resolve to reachable owners poorly: 320 qualified companies yielded only 33 owners. No employee count usually means no people on the company record either. The lesson: the professional-profile-presence floor does the real filtering, and the sized pool is where the value is.
06Free demo sample — 1,000 leads, download now
No signup, no email wall. The 1,000 most contact-complete leads from the enriched delivery, so you can judge the data quality yourself before asking for anything.
us-home-services-sample-1000.zip · free
Ranked by contact completeness, then score: every row carries a verified email, half also a direct phone. Same object shape as the full delivery — nothing trimmed, nothing masked. Segment columns included so you can slice it in a spreadsheet in a minute.
1,000 rows
email 100%
phone 52%
score 50-105 · avg 76
avg 111 filled fields/row
12 trades
4 website tiers
40+ states
batches B2-B7 tagged
Inside: sample-1000.csv (curated 23 columns, CRM-ready) · sample-1000.jsonl (lossless, up to 152 fields/row) · sample-stats.json · README.md
Honest note on the ranking. The sample is the contact-completeness top — which skews it toward own-domain companies (725 of 1,000): businesses with a web presence are simply easier to verify. The no-website B2 segment is represented (247 no-site rows) but its full depth lives in the complete delivery.
07Method notes
Why "no website" is measured and not assumed. Every company record carries its declared web presence. We tier it: absent → social page (a social link as the only web address) → free website builders (wixsite, godaddysites, weebly and 20 more) → own domain. The first three tiers are the hot market for a build offer; own-domain companies get an improvement pitch instead. The tier is recomputed at every batch build, and the franchise guard re-runs on the final pool as a validation gate — leak count must be zero for a batch to ship.
Contacts are verified-or-empty. A missing email ships as empty, never guessed or pattern-generated. Coverage numbers above are measured on the shipped files.
Get the full dataset — free. Or order your own audience.
The complete 1,583-lead delivery (all six batches, full field set) is free on request — write and say "full dataset". And if this vertical is not yours: on a 20-minute call we take your offer and design the slice — trade, geography, size, signal — then ship a sample within days. More about the product and data: outricher.com/intro.